Pacific Lures was born out of a true passion for sport fishing that has been passed down from generation to generation. Having started making my own fishing lures at a young age, I decided to make my passion my job. The Pacific Lures are made, one by one, by hand, in New Caledonia.


My lures are used to target pelagics of all kinds, especially Mahi-Mahi, Marlin, Wahoo, Tuna, and other billfish like the Sailfish.


Colours available
    Phone: +6427 444 4416
    Showroom Open By Appointment
    781 Pyes Pa Road
    Tauranga 3173, New Zealand