Pacific Lures was born out of a true passion for sport fishing that has been passed down from generation to generation.

Having started making my own fishing lures at a young age, I decided to make my passion my job.

The Pacific Lures are made, one by one, by hand, in New Caledonia.

Pacific Lures was created in 2019, after designing my own shapes. The results were not long in coming in New Caledonia, customers were very satisfied with my lures, so I decided to expand my business by exporting my models to many regions of the world, especially on Reunion Island where my lures have enabled many crews to win tournaments with very good catches, or the number of pieces taken on the same lure.

My lures are used to target pelagics of all kinds, especially Mahi-Mahi, Marlin, Wahoo, Tuna, and other billfish like the Sailfish.

Pacific Lures are on their way to NZ from New Caledonia. To pre-order please call us on

027 444 4416

$157

$157

$157

$157

$157

Phone: +6427 444 4416
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Showroom Open By Appointment
781 Pyes Pa Road
Tauranga 3173, New Zealand