Click on an image to take you to a description and add to cart option

*Photos’ for illustration purposes only. Heads are guaranteed to be the same as pictured but due to availability of certain skirts the colour and pattern may vary slightly. Custom Tackle NZ endeavours to colour match the next available skirt as closely as possible.

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MagBay Gigante Carey Chen Marlin Lure and Teaser

$249

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MagBay Carey Chen Mahi

Lure and Teaser

$99

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MagBay Carey Chen

Marlin Mania

$149

MagBay Carey Chen

Wahoo

$159

MagBay Carey Chen Mahi Marlin Plunger

$159

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MagBay Carey Chen

Yellowfin Tuna

$99

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MagBay Currican Vallarta

$84

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MagBay Dorado Dank

$99

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MagBay El Plomerito

$69

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MagBay El Plomero

$99

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MagBay El Sincero 16oz rigged

$129

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MagBay  El Sincero 8oz rigged

$99

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MagBay GI24

$169

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MagBay Gigante Marlin Lure and Teaser

$219

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MagBay Lummee

$84

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MagBay MagTrak

$169

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MagBay OG Wahoo Bomb rigged

$59

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MagBay SQ65 Hybrid Jig

$59

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MagBay Mahi Morsel

$74

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MagBay Panamania

$99

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MagBay Hyperfly Superglow Jig

$49

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MagBay  Mamacita

$169

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MagBay Phoenix Fishhead

$79

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MagBay Xeno Plunger

Pelagic Lure

$108

MagBay Lures were born in Magdalena Bay, Mexico out of the desire to attract and catch more fish.  Each design has been inspired and customized by anglers to meet the needs of what we have seen over the past 25 years fishing the Pacific and around the world.   One of the many keys we have found is the perfect balance of mass and configuration that can give one lure enhanced creative action to ultimately intrigue more fish.

MagBay Lures are consistently proven to catch all big game species.

 The quality and brilliance can be seen in any MagBay Lure you purchase.

We stand by our product 100%.  All our lures are rigorously tested with our multiple charter operation partners

out of Mexico, California, Florida, and Australia.  If for any reason you have an issue with one of our products

we will replace it for you or take care of the concern in a time efficient manner.

We know those of you who use our lures keep us in business, and we won’t forget it.

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WAHOO ~ BADASSES

Wahoo are perhaps the most unique big game fish of all – so fast, so smart, so powerful and so dangerous.  The ultimate sport fish.

DORADO ~ MAHI MAHI

One of the most exciting and absolutely beautiful pelagic gamefish to catch. They attack all sorts of lures and live bait.

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TUNA ~ YELLOWFIN

Tuna is one of our favorite fish to create a lure for – they can be finicky eaters but absolutely amazing to catch as all big game enthusiasts know.

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MARLIN ~ BILLFISH

One of the most sought out species of all big game Anglers. Always best to catch and Release this magnificent pelagic sportfish.