At Imperium, we’ve combined classic design with cutting-edge manufacturing techniques, allowing us to offer some of the most unique and effective lures in the offshore fishing industry.

By taking advantage of the latest 3D modeling techniques and FDM/SLA printing tech, we are able to design and tweak designs on the fly. This results in a selection of finely-tuned, high tech lures, created with the modern angler in mind.

All of our design and manufacturing is done in the USA. The skirts we use are 100% made in the USA, and we source American-made raw materials whenever possible.  

Imperium Outfitters S3 Beluga

$78

Imperium Outfitters S3, S7 Super Smoker

$82

The Beluga is Imperium’s flagship lure. This design drew inspiration from a desire to update the classic plunger shape. There is a 5-6 second cycle before it pops and dives again. Where it differs from a classic plunger starts at re-entry on the cycle. It enters the water at a much steeper angle than a classic plunger due to the large single jet on top face of the lure. When it dives, there is a phenomenal bubble trail from the single jet. When it pops out, both the face and and jet throw water like a bait fish jumping out. This lure can be fished in a variety of sea conditions from flat to rough waters. 

S3 - Hooked bait. Great all around lure. We have had success with multiple species of marlin, tuna, and even makos. Long or short rigger, flat, or shotgun. Capt’s preference on position. Optimal speed 6-12kts. Hook size 8/0

Length 2.5"- Weight 6oz

 

Available in sizes S7 and S3. The cupped face and jets on this lure help give it one of the most jaw dropping bubble trails of any lure on the market. At any size this lure can be run from slow trolling speeds all the way to 12kts, with a sweet spot of 6-10. The cycle occurs every 4-6 seconds and and it smokes like the name says. Can be run in flat conditions, but will also absolutely eat chop. Also can be run in weed lines with success

 

S7 - Large marlin teaser, used on a short or teaser reel

Length: 19 inches - Weight: 14.5 oz.

 

S3 - Hooked bait. Great lure for marlin, tuna, and bull mahi. Can be run from the flat, rigger, or shotgun. Captains preference. Hook size 8/0

Length: 10 inches -  Weight: 4.5 oz.

 

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Imperium Outfitters S5 Toad

$92

Imperium Outfitters S5, S7 Beluga

$102

Available in sizes S5, Also available in S5 for the armored series with custom colors or flat black. This lure draws inspiration from several classic marlin shapes. Tobin’s pick for Imperium’s first grander marlin in the S5 size. When it pops out of the water, its brief, and it throws a great splash. Upon re-entry it throws a great smoke trail. This lure will spend most of its time just under surface throwing a great smoke trail and popping out quickly every 5-6 seconds. It has enticed bites even when pelagics have lock jaw. Can be run in almost any sea condition.

S5: Hooked bait for marlin. Can be run fast or slow, but optimal speed is 6-10kts. Can be worked on any position on the boat. Hook size 9/0

Length: 15" - Weight: 7.5 oz

Lite: Hooked bait for tuna, wahoo, white marlin, mahi, etc. This small version has caught several pelagic and near shore species. Runs best in the 5-9kt range. Recommended to be ran in the riggers or flat position as a single or any position as the trailing bait on a chain or spreader. Hook size 7/0

Length: 8" - Weight: 2 oz.

The Beluga is Imperium’s flagship lure. Available in sizes S5, & S7. This design drew inspiration from a desire to update the classic plunger shape. There is a 5-6 second cycle before it pops and dives again. Where it differs from a classic plunger starts at re-entry on the cycle. It enters the water at a much steeper angle than a classic plunger due to the large single jet on top face of the lure. When it dives, there is a phenomenal bubble trail from the single jet. When it pops out, both the face and and jet throw water like a bait fish jumping out. This lure can be fished in a variety of sea conditions from flat to rough waters. One of a kind design with multiple species application.

 

S7 - Big marlin teaser, run in the flat or off the teaser reel. Optimal speed 6-12kts.

Length 4" - Weight 14.8oz

 

S5 - Hooked bait for Marlin(Black & Blue), can be run in any position, preferred is short or long rigger. Optimal speed 6-12kts. Hook size 10/0

Length 2 3/4" - Weight 12oz

Imperium Outfitters Nano Super Smoker

$34

Unlike any other small trolling bait on the planet. The smoke trail and cavitation bubble created by this unique design entices bites from any pelagic species. The Nano Super Smoker can be fished as a single, a trailer bait, with meat, without meat, and in any position. Preferred position by our staff and captains is the flat, short or long.

Length 6"

Imperium Outfitters Meathead

$22

The original company to incorporate modern technology and 3D printing brings you a ballyhoo lure that is engineered like no other. Imperium Outfitter's has spent the last year testing the Meathead all over the world with incredible results on all species of pelagics. From the Mid-Atlantic canyons, to Florida, Puerto Rico, Cabo, Costa Rica, the list goes on.