At Imperium, we’ve combined classic design with cutting-edge manufacturing techniques, allowing us to offer some of the most unique and effective lures in the offshore fishing industry.

By taking advantage of the latest 3D modeling techniques and FDM/SLA printing tech, we are able to design and tweak designs on the fly. This results in a selection of finely-tuned, high tech lures, created with the modern angler in mind.

All of our design and manufacturing is done in the USA. The skirts we use are 100% made in the USA, and we source American-made raw materials whenever possible. We are a 1/3 veteran-owned company. 

Imperium Outfitters S2, S3 Beluga

$78

Imperium Outfitters S2, S3, S7 Super Smoker

$82

The Beluga is Imperium’s flagship lure. Available in sizes S3, & S2. This design drew inspiration from a desire to update the classic plunger shape. There is a 5-6 second cycle before it pops and dives again. Where it differs from a classic plunger starts at re-entry on the cycle. It enters the water at a much steeper angle than a classic plunger due to the large single jet on top face of the lure. When it dives, there is a phenomenal bubble trail from the single jet. When it pops out, both the face and and jet throw water like a bait fish jumping out. This lure can be fished in a variety of sea conditions from flat to rough waters. 

S3 - Hooked bait. Great all around lure. We have had success with multiple species of marlin, tuna, and even makos. Long or short rigger, flat, or shotgun. Capt’s preference on position. Optimal speed 6-12kts. Hook size 8/0

Length 2.5"- Weight 6oz

 

S2 - Hooked bait. This is the meat lure size of the beluga. This size has caught 150# YFT, wahoo, big eye, BFT, mahi, marlin, etc. Long or Short Rigger, flat, or shotgun. Capt’s preference on position. Optimal speed 6-12kts  Hook size 7/0

Length 1 3/4" - Weight 3oz

Available in sizes S7, S3, and S2. The cupped face and jets on this lure help give it one of the most jaw dropping bubble trails of any lure on the market. At any size this lure can be run from slow trolling speeds all the way to 12kts, with a sweet spot of 6-10. The cycle occurs every 4-6 seconds and and it smokes like the name says. Can be run in flat conditions, but will also absolutely eat chop. Also can be run in weed lines with success

 

S7 - Large marlin teaser, used on a short or teaser reel

Length: 19 inches - Weight: 14.5 oz.

 

S3 - Hooked bait. Great lure for marlin, tuna, and bull mahi. Can be run from the flat, rigger, or shotgun. Captains preference. Hook size 8/0

Length: 10 inches -  Weight: 4.5 oz.

 

S2- Hooked bait. The unweighted version that is a great meat lure. Tuna, mahi, wahoo, white marlin, sailfish, etc the list goes on. Can be fished as a single of behind chains, spreaders, or dredges. Hook size 7/0 

Length: 9 inches -  Weight: 2 oz.

Imperium Outfitters S2, S5 Toad

$92

Imperium Outfitters S5, S7 Beluga

$102

Available in sizes S5 & S2 Also available in S5 for the armored series with custom colors or flat black. This lure draws inspiration from several classic marlin shapes. Tobin’s pick for Imperium’s first grander marlin in the S5 size. When it pops out of the water, its brief, and it throws a great splash. Upon re-entry it throws a great smoke trail. This lure will spend most of its time just under surface throwing a great smoke trail and popping out quickly every 5-6 seconds. It has enticed bites even when pelagics have lock jaw. Can be run in almost any sea condition.

S5: Hooked bait for marlin. Can be run fast or slow, but optimal speed is 6-10kts. Can be worked on any position on the boat. Hook size 9/0

Length: 15" - Weight: 7.5 oz

Lite: Hooked bait for tuna, wahoo, white marlin, mahi, etc. This small version has caught several pelagic and near shore species. Runs best in the 5-9kt range. Recommended to be ran in the riggers or flat position as a single or any position as the trailing bait on a chain or spreader. Hook size 7/0

Length: 8" - Weight: 2 oz.

The Beluga is Imperium’s flagship lure. Available in sizes S5, & S7. This design drew inspiration from a desire to update the classic plunger shape. There is a 5-6 second cycle before it pops and dives again. Where it differs from a classic plunger starts at re-entry on the cycle. It enters the water at a much steeper angle than a classic plunger due to the large single jet on top face of the lure. When it dives, there is a phenomenal bubble trail from the single jet. When it pops out, both the face and and jet throw water like a bait fish jumping out. This lure can be fished in a variety of sea conditions from flat to rough waters. One of a kind design with multiple species application.

 

S7 - Big marlin teaser, run in the flat or off the teaser reel. Optimal speed 6-12kts.

Length 4" - Weight 14.8oz

 

S5 - Hooked bait for Marlin(Black & Blue), can be run in any position, preferred is short or long rigger. Optimal speed 6-12kts. Hook size 10/0

Length 2 3/4" - Weight 12oz

Imperium Outfitters Nano Super Smoker

$34

Unlike any other small trolling bait on the planet. The smoke trail and cavitation bubble created by this unique design entices bites from any pelagic species. The Nano Super Smoker can be fished as a single, a trailer bait, with meat, without meat, and in any position. Preferred position by our staff and captains is the flat, short or long.

Length 6"

Imperium Outfitters Meathead

$22

The original company to incorporate modern technology and 3D printing brings you a ballyhoo lure that is engineered like no other. Imperium Outfitter's has spent the last year testing the Meathead all over the world with incredible results on all species of pelagics. From the Mid-Atlantic canyons, to Florida, Puerto Rico, Cabo, Costa Rica, the list goes on. 

Imperium Outfitters S2 Shuriken Jet

$40

The Shuriken, by definition, is a weapon in the form of a star. This is a very unique and unreal design like never seen before. When you look at the cups and jets with this lure it does exactly what you think. This lure has an amazing cycle of catching the water to dive into a wake and pop out with a tremendous splash. This lure runs great from 6-12kts and can be ran in a variety of water conditions.

Lite - Hooked bait, can be ran from any position,  Hook size 7/0

 

Length: 8 inches - Weight: 2.2 oz.

Imperium Outfitters Straight Jet

$40

Another lure in our Lite series. This is a staple small lure for any catch all spread. Does well with tuna, mahi, wahoo, macks, etc. The straightforward cylindrical design with 4 evenly spaced jets create an enticing commotion in the water. These truly can be run at any speed, but our staff and Capt’s mainly fish them in the 6-10kt range. Can also be run behind chains or spreaders. Hook size 7/0

 

Length: 8 inches - Weight: 2 oz. 

Imperium Outfitters S2, 6 Jet

$55

One of Imperium's first lures to market. Available in size S2 only right now. This lure has remained unchanged in design because it hit the nail on the head right out of the gate. The small cup and 6 jets allow this lure to slash through the water with a huge bubble trail for a smallish lure. Can be run at any speed, and catches any meat fish, but is a tuna killer in the 6-8kt range. It’s a very versatile lure. Staff favorite positions are from the riggers or shotgun. Hook size 7/0

Length: 8 inches - Weight: 3 ounces

Imperium Outfitters S3 Hexajet

$72

Available in S5 & S3 size. Same platform as the Hexabullet, but designed to create a massive bubble trail. With the deep cupped nose, and 4 gnarly jets, this wahoo slayer is destined to bring meat to your fishbox. Suitable for med-heavy/heavy wahoo tackle. Great for long rigger or shotgun position in your wahoo spread. Needs trolling lead like most lures for deeper drop. Can be run for high or normal trolling speeds.

S3: Proven Wahoo and Tuna Killer

Hook size: 10/0 open

Length: 12" - Weight: 4 oz. 

Imperium Outfitters Slant

$90

Imperium’s take on a classic marlin lure design. Available in the S5 size only. We have made ours a little fatter to give a fish a nice meatball to look at. This lure cycles in the classic slant way and when it pops out of the water the flat face throws water forward. When it swims it has the classic side to side action. We recommend it to be ran in the 6-10kt range, and can be used in several water conditions. Hook size 8/0

Length: 16" - Weight: 12oz

Imperium Outfitters Daisy Chain 

$179

The Imperium S2 Daisy Chain is in a class of it's own. 3 cupped and jetted teasers and the Super Smoker Lite as a trailing and hooked bait, create turbulence that entices pelagic's to bite. This chain is extremely effective for tuna, mahi, and marlin. It can be run in any position, but the staff favorites are the flat, short, and long rigger.

Imperium Outfitters S5 Hexabullet

$90

Available in S5 size. 6-sided cone-faced classic wahoo shape. Made to run deeper than most of our other designs. Perfect for when you’re out specifically targeting wahoo. Suitable for med-heavy/heavy wahoo tackle. Run wahoo lures in long rigger or shotgun positions. Needs trolling lead like most lures for deeper drop. Can be run for high or normal trolling speeds. Hook size 11/0

Length: 18" - Weight: 13.5 oz

Imperium Outfitters S5 Hexajet

$90

Available in S5 & S3 size. Same platform as the Hexabullet, but designed to create a massive bubble trail. With the deep cupped nose, and 4 gnarly jets, this wahoo slayer is destined to bring meat to your fishbox. Suitable for med-heavy/heavy wahoo tackle. Great for long rigger or shotgun position in your wahoo spread. Needs trolling lead like most lures for deeper drop. Can be run for high or normal trolling speeds.

S5: Proven Wahoo Killer

Hook size: 11/0 open

Length: 17" - Weight: 11 oz.

Imperium Outfitters Octovent

$90

This lure cycles every 6-8 seconds. Every second or third cycle, it pops out of the water and skitters across the surface before diving again. When the Octovent dives the large and small jets give it a great bubble trail. This lure can be fished in a variety of sea conditions from flat to rough waters. Great lure to fish when the bite is tricky

Preferred positions: any rigger position or shotgun. Preferred Speed: 7-12kts, has been run both faster and slower with success

Hook size 9/0

Length: 16 inches - Weight: 11.5 oz.

Imperium Outfitters

Dragoon Chain 

$179

The Imperium Dragoon Chain gives you everything you want with splash, smoke trail, and a cavitation bubble. Unlike any other chain in the world with precision engineered teasers, this is a must have for any spread in the world.

Imperium Outfitters is the first company to utilize modern technology and 3D printing innovation in offshore trolling lures.

At Imperium we have been very fortunate to work with a dynamite team of captains from all over the world. Their years of wisdom and experience has helped us create truly innovative lures that produce time and time again. Through extensive testing and feedback we are able to dial these lures in to truly make this the future of offshore fishing lures.

Phone: +6427 444 4416
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Showroom Open By Appointment
781 Pyes Pa Road
Tauranga 3173, New Zealand